Marketing really IS the name of the game these days, ladies and gentlemen. If you think the fun stops after you’ve painstakingly WRITTEN and EDITED the thing, you are much mistaken! Consider your book, if you would like to publish it, like you would a real child–yeah, you spent 9 uncomfortable months creating the thing, but after it actually comes into the world, guess what? You still have to feed, cloth, and care for the thing for 18+ years.
Books are like that. You can’t just write one, throw it to the wolves, and start work on another.
Not if you wanna be successful!